Always Learning
Welcome to The Creative Exchange, my very own passion project filled with unique and engaging content about marketing and advertising. This blog was inspired by the 2019 Marketer Happiness Report by MarketingProfs, which indicated that "60% of marketers believe we need to be qualified before trying something new, and half of us worry we don't know as much as our peers." I want to use this space to share knowledge and exchange ideas so that, as marketers, we can always be learning.
Explore my site and all that I have to offer; perhaps The Creative Exchange will ignite your own passions as well.
Wondering how some websites rank at the top of Google? That’s the power of SEO—Search Engine Optimization. It helps your site get found by the right people, at the right time, without paid ads. In today’s digital world, SEO is essential for visibility, traffic, and growth. This post breaks down what SEO is, how it works, and why it matters for anyone building an online presence.
Event Planner, Ty Howie discusses the impact of COVID-19 on the industry and how he adapted.
Some of you may have been asking yourselves, “where has Rob been these past couple months?”. I wish I had an exotic story to tell you,...
Marketers are using AI to create a new approach to marketing that is driven by user experience, content, personalization, and chatbots.
In this video I talk about how you can leverage LinkedIn to help generate and prospect leads.
Sales Professional and Coach, Jason Cahill provides tips for improving collaboration and communication between sales and marketing.
Pixelated logos drive me crazy because they are so easily avoidable. The solution is on everyone involved.
The goal of this article is to cover the basics of lead generation marketing to give you a foundation to build on.
There is a lot of content clutter out there. Here are four tactics to make the most of your content marketing.
This article presents the three things I learned from Marketing Rebellion by Mark Schaefer.
