Navigating Event Planning in a Virtual World
Event Planner, Ty Howie discusses the impact of COVID-19 on the industry and how he adapted.
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THE CREATIVE EXCHANGE
Always Learning
Welcome to The Creative Exchange, my very own passion project filled with unique and engaging content about marketing and advertising. This blog was inspired by the 2019 Marketer Happiness Report by MarketingProfs, which indicated that "60% of marketers believe we need to be qualified before trying something new, and half of us worry we don't know as much as our peers." I want to use this space to share knowledge and exchange ideas so that, as marketers, we can always be learning.
Explore my site and all that I have to offer; perhaps The Creative Exchange will ignite your own passions as well.
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How A New Role Changed My View on Marketing
Some of you may have been asking yourselves, “where has Rob been these past couple months?”. I wish I had an exotic story to tell you,...
How AI and Machine Learning are Shaping the Marketing Industry
Marketers are using AI to create a new approach to marketing that is driven by user experience, content, personalization, and chatbots.
How to Use LinkedIn To Generate and Prospect Leads
In this video I talk about how you can leverage LinkedIn to help generate and prospect leads.
Why Marketing Needs to Sell Sales
Sales Professional and Coach, Jason Cahill provides tips for improving collaboration and communication between sales and marketing.
Pixelated Logos - Stop the Madness!
Pixelated logos drive me crazy because they are so easily avoidable. The solution is on everyone involved.
Lead Generation Marketing Basics
The goal of this article is to cover the basics of lead generation marketing to give you a foundation to build on.
Four Tactics to Make the Most of Your Content Marketing Efforts
There is a lot of content clutter out there. Here are four tactics to make the most of your content marketing.
Three Things I Learned from Marketing Rebellion by Mark Schaefer
This article presents the three things I learned from Marketing Rebellion by Mark Schaefer.
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